It’s getting hard to not hear about the fitness rage known as CrossFit. Reebok’s new CrossFit campaign, “The Sport of Fitness Has Arrived”, aired during the Giants/Packers game on Sunday.
“There are 3,500 affiliates in 61 countries, with about 50 added each week”, according to Natalie Zmuda’s article at Advertising Age. As CrossFits pop up in towns all over the world, CrossFit maintains a group of dedicated enthusiasts that proclaim the benefits, and still, lay-people that assume you have to be a bodybuilder to toss around weights during a Work Out of the Day.
But, CrossFit is about much more than lifting weights, it’s about functional fitness—the kind of fitness that makes you strong in every facet of your life. Brad Finn, co-owner and certified coach at CrossFit Rapture in Brightwaters, Long Island reiterates the basis that CrossFit is built on. “CrossFit defines its training as constantly varied functional movements executed at high intensity. CrossFit bases its training around increasing 10 general physical skills: cardiovascular/respiratory endurance, stamina, strength, flexibility, power, speed, coordination, agility, balance, and accuracy. Without any one of these 10 skills it would be hard to say someone is at their fittest.”
Like many, Finn stumbled upon CrossFit while looking for an exciting, new fitness challenge. “I have been involved in athletics my entire life ranging from high school and collegiate sports, to marathons and the Ironman Triathlon. There were many times I felt that I was as fit as I could be. Then I found CrossFit.”
Most people don’t design their daily workout programs to address these areas, leaving their overall fitness lacking. As opposed to going to the gym and dabbling on restrictive weight machines for 30 minutes, CrossFit provides a Workout of the Day (WOD). Each person pushes themselves to complete the WOD to their fullest potential—the handstand pushups shown in the Reebok spot are definitely not a requirement.
“Through CrossFit I have found out things about my fitness that I never thought possible.” says Finn. “Because I have increased all of these while involved in CrossFit, I can now say with confidence that I am as physically fit as I have ever been and I can’t wait till tomorrow when I can become even better than today.”